If you’re looking forward to reopening your business after a prolonged closure, like Jeffrey English NJ clients, you should consider changing your website design as part of your reopening plan. The reopening plan for your business should be used to ensure that your customers know you are open and that you can increase foot traffic. Most people do not know where to start, and a website redesign can make a big difference in the success of your reopening.
How Do You Change Your Website?
Begin by looking at your overall brand. The redesign should still be able to tell your customers that it is still you, albeit a few changes. While the change should be stark, it should not take away from who you are as a company and what you mean to your customers.
The Prolonged Closure Introduction
Make sure you have used the reopening introduction to show that you know you have been closed for a long time. In the introduction be sure to mention why you’ve been closed, why you are reopening, what you have done to take care of your customers, and how you will reopen safely. This is a very simple way for you to calm your customers when they shop with you.
The New Background
The new background on the site will tell your customers your business has changed completely or slightly. You are showing your customers that you wanted to change the way your business operates, and they can see that in the redesign.
The New Categories
A new website should have new categories. New categories are important because they help your customers learn about your response to your prolonged closure. For example, you want to ensure that you have shown what your new protocols are because of COVID-19. Make sure that you have explained all your policies and procedures, and allow your customers to learn what they should do before they shop with you.
The New Website Might Have New Customer Service Options
The new website might have new customer service options included a live chat platform that allows you to reach out to customers. They can talk to you about how you can fulfill their needs, and you can provide them with guidance if needed. You can add your phone number or a special hotline for customer care. A new website should also include a special email address that allows customers to ask questions specifically about your reopening.
Exclusive Content
Add content for your customers so that they can learn how to shop with you or use your products during this difficult time. You might also start a blog that allows you to add AMA sessions where you can teach customers about how to use your products. Your company should be as accessible as possible to the public, and that is why you need to try to reach out to customers as much as possible.
Most companies that are reopening are taking advantage of this downtime to use their website redesigns to help their customers learn how to shop now that they have reopened. This is also something that you should consider when you are trying to add new products to your lineup, bring in new customers, or want your customers to feel more comfortable because they might feel unsafe as you reopen. Add more information, add a live chat line, use your blog to publish content, and put a message on the homepage that talks to your customers about the closure and reopening.
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