Before designing your website, I need certain information to ensure your new site reflects your brand and helps you accomplish your business goals. Effective websites are more than just attractive; they work for you 24 hours a day, seven days a week.
Tell Me About Your Industry and You Place in It
As a web designers, I need to know about your industry and your value proposition. While some industries are self-explanatory, I may not know about racehorse farms or crop seed mixes and I’ll need an overview. I also need to know your value proposition. Do you offer the most affordable, best quality or most prestigious product or service? I need to know what sets your brand apart from the competition.
Explain Your Brand’s Personality
Websites should reflect a brand’s personality. If your brand is quirky, your website should be quirky too. If you want your website to reflect a New Jersey local business, I can do that too. I’ll also need to see your brand’s style sheet if you have one. The style sheet has your logo, your color scheme and fonts you want to use in all your brand communications. If you don’t have a style guide, I can design a logo for you and choose appropriate colors and fonts to reflect your brand’s personality after you explain your brand’s personality to me.
What Do You Want Your Website to Do?
If you want to generate leads, I need to know this so I can make your contact information the most important feature of your website. Do you want mobile users to call for a reservation at your Hoboken restaurant? If so, I can add a click-to-call feature for mobile visitors. If you have an online store and want sales, I can add But it Now and Add to Cart buttons which will stand out.
What Images Do You Have?
I can incorporate your own images of your product, business, or employees in your website. The best images are of customers using your product or service. Visitors to your website want to imagine themselves using your product or service. I can use these images instead of stock photos because photos of real people are better. People like to imagine themselves using your product or service, which is hard to do with images of models. Depending on your industry, I can create animations for you for your website instead of photos. I can easily express a feeling with an animation.
Who is Your Target Audience?
I can write content which speaks to your target customer, including age location and gender. Obviously a pink website wouldn’t appeal to men looking for work boots, but I can design a website which will make your target audience feel comfortable. If you target people who live in New York. I can speak the language and I know the subtle differences between what people in New York say vs what people in California type in Google when they search for your product online.
With these facts, I can design a website for your business which works well as an inbound marketing tool.
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